The management of a successful utility company made a decision to enter the telephony market maximising on their already significant market penetration. They felt it important to differentiate the company away from the existing competition by providing a more customer focussed market proposition whilst keeping costs to a minimum.
Solution
By utilising Full Circle the Telco was able to provide the first fully web based offering to the market place, being the first company to deliver web based access to customer bills and reports and to also allow web based access to the sales channel, they were way ahead of the competition
The Result
The Telco was able to significantly grow the customer base and decrease churn by providing greater visibility of spend and a more customer centric proposition.
The Benefit
Effective control of costs by removing paper based billing overhead.
Expansion into international markets utilising the functionality of Full Circle without associated set up costs. Enabled cross selling capability throughout the sales channel.
